Found by Google. Cited by AI.
Technical SEO plus generative engine optimization, so your business shows up whether people search or ask an AI assistant.
We make what we build discoverable. Traditional SEO gets you ranked in Google: technical foundations, structured data, fast and crawlable pages, and content that answers real questions.
GEO (generative engine optimization) is the newer half. It means getting your business cited by AI assistants like ChatGPT, Claude, Perplexity, and Google's AI Overviews when people ask them a question instead of typing a search. The two share a foundation of clean semantics, structured data, and clear factual content a machine can parse, and we build for both. This very site is built the way we would build yours: fast, semantic, accessible, and legible to crawlers and models alike.
Typical engagements
- Technical SEO: crawlability, performance, Core Web Vitals, and indexation
- Structured data and schema: Organization, Product, FAQ, Article, and more
- GEO: content and markup that gets you cited by AI assistants as well as ranked
- llms.txt and AI-readable content structure
- Content architecture for search engines and answer engines
- Analytics and Search Console setup: measurement you can verify yourself
How we approach it
One foundation, two audiences.
Search engines and AI assistants reward the same things: fast pages, clean structure, real answers. We build that foundation once, and it serves both.
We practice what we sell.
This site is our proof. It carries structured data, an llms.txt, semantic markup, and the performance we would build for you — inspect it and see.
No guaranteed rankings, from us or anyone.
We instrument what can be measured and tell you where measurement stops. That is the whole promise, and it is more than most will put in writing.
What we work with
Questions
What is GEO, exactly?
Generative engine optimization: shaping your content and markup so AI assistants (ChatGPT, Claude, Perplexity, Google's AI Overviews) cite your business when they answer a question, rather than only aiming to rank in Google's blue links.
Can you really influence what ChatGPT or Claude say?
You cannot control them, and we will not claim to. But clear, factual, well-structured content that is easy for a model to parse and trust is measurably more likely to be surfaced and cited. That is what we build.
Do you guarantee rankings?
No. Search and AI systems change too often for anyone to promise a position. What we guarantee is the technical foundation and the practices that give you the best chance, and reporting you can check yourself.
How long until it works?
Technical fixes can show up in weeks; content and authority build over months. We set expectations against your starting point rather than a generic promise.
Do you only do SEO and GEO for sites you build?
No. We work on existing sites too. If we did not build it, we start with an audit of what is there before recommending anything.
Tell us what you're building.
A 30-minute call is enough to tell you whether we're the right fit — and what we'd do first.
17+ years of engineering leadership · Senior-led delivery · Global, remote-first